Rock The Congress: East Bay has ended
Saturday, September 7 • 12:50pm - 2:05pm
A bunch of randos walk into a protest: One grassroots group’s adventures in addressing the challenges of member engagement

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Almost every grassroots group faces the challenge of mobilizing and activating members. At this session, two members of Indivisible East Bay’s (IEB) Governance Committee will share their story of how they have sought to address this challenge, as they faced attrition in people attending meetings, and with fewer people raising their hands for leadership roles. They will present what the research says about how to activate members, and discuss how they put that research into practice, conducting an IEB retreat focusing on how to improve member engagement. They’ll tell you what they did, and what the results were – what’s different now? What’s the same? This session is also experiential. They will facilitate an exercise to develop a “member engagement vision statement." The session will end with a group discussion of insights from that exercise, and of ideas from those in the room about what has worked to activate membership.


Andrea Lum

Indivisible East Bay
Andrea Lum is the volunteer coordinator for Indivisible East Bay and a member of the Governance Committee. She has worked in the Office of the President at CSU East Bay for eight years and volunteers as a mentor with the East Bay College Fund.

Nancy Latham

Indivisible East Bay
Nancy Latham is a founding member of Indivisible East Bay and sits on its Governance Committee. In her day job, she works at Learning for Action, a firm supporting nonprofits to pursue equity and justice. With a Ph.D. in Sociology, she brings her social science background to her... Read More →

Saturday September 7, 2019 12:50pm - 2:05pm
Room 015

Attendees (3)